Your Partner Profile Name
Try to differentiate yourself! First, you need to understand what customers are expecting from you. Not only the service you provide, but what are the quality, the values and soft skills you demonstrate? For example, are you reliable, punctual, trusted, experienced, seasoned, patient, calm, trustworthy, autonomous? Find a name that represents you and your services.
Your Partner name should:
- Describe clearly what you offer: yoga, cleaning, plumber…
- Avoid words not clearly understandable or misspelled, for example, ETZ221!
- Differentiate yourself with useful adjectives that describe you and how you will deliver the service
You can find a few examples here:
- Plumber –> Reliable plumbing services
- Maths teacher –> Experienced maths teacher
- Yoga teacher –> Seasoned yoga coach
- Cleaner –> Trusted cleaning professional
- Babysitter –> Patient and trustworthy babysitter
- Cooking Trainer –> Passionate Cooking Chef
Your Listing Name
Your listing name must be short and efficient. It must describe clearly and accurately the service you offer. Depending on the website you post your service on, some attributes like the price may have a separate field and you do not have to add it to your listing name. Remember, keep it short and simple.
Your listing name should:
- Describe clearly the service you offer: Beginner Hatha Yoga
- Specify the duration of the service: 45min, 1 hour, …
- Specify if it is a group class or individual session
- Specify if it is a single session or a package
- Specify the price if needed
You can find a few examples of listing names here:
- Yoga class –> Beginner Hatha Yoga Class – 1hr
- Cleaner –> 2 hours home cleaning session
- Tutor –> Primary 2 Individual Maths Tutoring Session – 10 hours package
Now that customer clicked on your ad, you need to convert it to a booking.
Speak about what you offer. Maybe you provide different services, different ways of work so you have to inform the customer about all of this. Be transparent: give the more information you can. They don’t want any bad surprises, they want to have the service they paid for.
Focus on yourself: Why are you doing this? What are your convictions/motivations? Your future customers will be able to see all of this through your description. You can use different senses like passion, emotion, sensations … You can have so many reasons to provide this service, but thinking of yourself will allow you to be clear and persuasive, and this is what your customers are looking for.
Think about: “If I was a consumer and I needed this service: what would make sense for me?”. By doing that, you can imagine your target’s needs and adapt your introduction to them.
Speak about your skills, your qualifications, everything that can show that you control your subject. It can be technologies, technical skills, soft skills, everything that allows you to execute your service. The more professional you look, the more persuasive you will be.
Consumers are permanently looking for new experiences. Show that what you offer is original and accessible to your targets. Introduce your services and skills with an adapted, yet professional vocabulary. You should use strong keywords to be persuasive.
Your service description should include the following:
Are you providing this service at the customer’s location or at your own location?
- At customers' location: Include the area you cover, for example, the list of districts.
- At your location: Specify if it’s your personal or professional address like an office, a gym, a studio. This information can help give credibility to your service offer.
- Specify clearly the price for each of your services and what is included
- If you offer discounts, indicate them clearly along the terms of the discount
- Avoid showing a high price with a big discount. While customers like discounts, it may have the opposite effect while buying service. Customers want to get a good and reliable service, not a cheap and bad service. Offer a fair price that is aligned with the service quality you provide and with the market.
Describe how the service will be conducted, from the start to finish. Customers should be very clear on how you conduct the session.
Here is an example:
“We will meet at the Fort Canning entrance. We will start with some stretching to avoid injuries. We will then start the session with 1 full lap of Fort Canning Park. We will stop at one of the fitness areas and focus on core exercises.”
A few other examples:
- The technician will test the washing machine, clean the filter and assess the issues. If spare parts are required, the technician will present you a quote before starting the repair.
- We will discuss what we have learned during our previous session and I will answer any question your child may have. We will correct the homework given together. We will then focus on preparing for the next exam.
In this section, list down what is included in your service. Provide as many details as you can.
- 1-hour yoga class with an experienced teacher
- Shower/Changing room/Towels are provided
- Water dispenser
- Manpower and tools
- Spare filters
- Wakeboard and life jacket
- Water included
What’s not included
Similarly, you should specify what your service does not include to avoid any nasty surprises.
- Spare parts are not included
- Bring your own yoga mat
- Overtime hours
- Bring your own towel
- Bring sunscreen and a hat
Profile and listing photos
Photos are a great way to showcase your service. We have a great article on this here.