Promoting yourself online is key to the success of your business. More and more, service providers advertise their services and find customers online. Zowedo helps you market your service to customers through advertising, adwords and social media marketing. The more you communicate with potential customers, the better. In this article, we will share with you a few tools and tips that you can use to reach out to more customers.
Your personal URL link
Partners on Zowedo have their own profile and individual URL such as www.zowedo.com/yourvendorname. This page includes a short description of yourself and the services you provide, your picture, your ratings and feedback from your community. You can share this URL with potential customers so they can book your service directly.
After signing up on partners.zowedo.com and creating your Partner Profile, you can find your personal URL on the top of your browser page. This is an easy way to share your service with your contacts.
Facebook (personal page)
Facebook is probably the best place to share your services with your friends, your community, and existing customers.
On your profile page, click on this button to add a link to an external platform or website:
Copy your Zowedo URL link and paste it there. Thanks to this tool, all your friends will have a direct link to your service ON your personal Facebook page.
Facebook (professional page)
The best way to promote your service would be to set up a professional Facebook page. You can easily create and grow a community of followers who will eventually become your customers.
1.How to create this page?
Click on "Your Page" icon then "Create Page".
Select "Local Business or Place.
Enter necessary information about your business.
2. Personalise your Business Page
Use a similar logo, picture, banner, color code across all your social media accounts and web pages to build a recognizable brand.
The most important tool to drive people to use your services is to personalise the main button. Click on "Learn More" to explore all the functions that can be implemented with this button.
We recommend using the “Book Now” button and adding a direct URL link to your Zowedo profile (www.zowedo.com/yourvendorname). That way, your community can easily access your profile and services from Facebook. Did somebody say customer conversion? We did, we said that.
3 - How to promote this page?
Now that you have created your Professional page on Facebook, you can start promoting it.
The first thing to do is to share it with your family, friends and existing community. Click on the "Share" button to create a post to inform all your friends that you have a new business page and that your services can be booked from there. Don’t forget to add a link to your vendor profile.
You also have the option to promote your service with paid advertising. Click on the "Promote" button to check all available options.The most suitable option for you would be to "Promote your business locally" You can then define your target audience (age, gender, interest) according to your service.
Give more details about what you are promoting.
You can set a daily budget that fits your budget and objectives.
While promoting your services, you should always take a conservative approach and measure the result of your investment. How much did you pay to advertise your services and how much additional income did it generate? Try it out with a small budget first, measure the results and adjust your strategy accordingly.
You can also use your personal Zowedo URL link to promote your services through Instagram. You just need to copy your individual Zowedo profile URL and paste it into your Instagram account as below.